AI for professionals 路 Free
AI for Digital Marketing and Social Media
Digital marketing with AI, from the funnel to the numbers: write content with AI without sounding like everyone else, rank in classic and AI search, run search ads and social with AI help, build email campaigns, and measure what actually pays. Built on Google's and HubSpot's own lessons.
Inside the course
From the lessons
What a digital marketer does, and where AI fits
Grow with Google
The customer journey and the marketing funnel
Grow with Google
Writing marketing content with AI
HubSpot
SEO in the age of AI search
Grow with Google
Search ads, display and AI keyword research
Grow with Google
Social media strategy with AI
Grow with Google
Lesson frames belong to the creators named in the Credits below and are shown from YouTube.
What you will learn
Map a customer journey and the funnel; brief an AI tool and edit its drafts into on-brand content; write for both classic search and AI answers; use AI for keyword research and ad copy and read CTR, CPC, CPA and ROAS; plan a social calendar and an email sequence with consent built in; and report the metrics that matter.
- Map the customer journey and the marketing funnel
- Brief AI tools so drafts fit your brand and never invent facts
- Write for classic search and AI answers with first-hand experience
- Calculate CTR, CPC, CPA and ROAS and judge them against margin
- Plan a social strategy and calendar before writing posts
- Build an email sequence with consent and unsubscribe built in
- Judge every campaign against its goal, not its biggest number
- Set a target CPA from your margin and check your brand's visibility in AI answers
For you
Taking AI for Digital Marketing and Social Media from the United States
- Free in the United States, as everywhere, and self-paced: lessons, notes and the final assessment are open at any hour, so your time zone and shift pattern do not matter.
- The optional certificate for learners in the United States is a one-off US$23.99. What you get for it
- Plants across the Americas most often run Allen-Bradley, Siemens and Inductive Automation; each has its own free course to take next.
- See automation and engineering jobs in the United States, and what the industry looks like in Houston, Detroit and Chicago.
- EDWartens also has a regional site for the United States, for classroom training and local support: edwartens.com/us.
The course project 路 about 8 hours
An AI-assisted launch campaign for a D2C handloom brand: campaign brief, content calendar, AI content rules and results report
Plan, create and measure a four-week launch campaign for a small direct-to-consumer brand using AI where it helps: write the campaign brief with goals and budget, build a content calendar with AI-drafted posts and emails, set the brand's rules for AI content and claims, and report results against the goals with the real metrics. Invented results are fine; the sample pack shows each document for a handloom cotton brand in Izmir, Turkey.
Sample document pack, 4 documents, filled in for the scenario
- PlanCampaign brief: summer collection launch
- RegisterFour-week content calendar (week 1 extract)
- ProcedureNightingale rules for AI-assisted content
- ReportLaunch campaign results against targets
Read inside the course and download as a workbook. The project is optional practice, marked when you submit it; the certificate needs only the modules and the final assessment.
Course content
9 modules 路 21 lessons 路 4h 40m
In order, at whatever pace suits you. Each module ends with a practice task that builds on the last.
- 01What a digital marketer does, and where AI fits2 lessons11m
- 02The customer journey and the marketing funnel1 lesson32m
- 03Writing marketing content with AI4 lessons35m
- 04SEO in the age of AI search3 lessons50m
- 05Search ads, display and AI keyword research2 lessons43m
- 06Social media strategy with AI3 lessons41m
- 07Campaigns and email with AI assistants3 lessons34m
- 08Measuring what AI-assisted marketing achieves2 lessons23m
Requirements
- Who it is for
- Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part.
- Software
- A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install. What to download, and how
- Hardware
- Any computer or phone with a browser.
Software you need
What to download, where from, what it costs and how to install it. Every link goes to the maker's own site, never a mirror.
Nothing to install
One AI assistant
Any one is enough.
- 01Free plan with limits
ChatGPT
OpenAI, in the browser
- Runs on
- Any modern web browser, plus mobile and desktop apps
- Account
- A free OpenAI account
The Free plan allows everyday text chats. File uploads, image creation, voice and data analysis have tighter limits than paid plans, and ads may appear in some countries. Paid plans raise the limits.
Steps
- 1.Open chatgpt.com.
- 2.Click Sign up and create an account with your email, or a Google, Microsoft or Apple account.
- 3.Verify your email and confirm your details.
- 4.Type your question in the message box.
- Do not paste personal data, passwords or confidential work files.
- ChatGPT tells you when you reach a limit. Wait for it to reset or switch to a lighter task.
Open ChatGPTchatgpt.com - 02Free plan with limits
Claude
Anthropic, in the browser
- Runs on
- Any modern web browser, plus desktop and mobile apps
- Account
- A free Claude account (you must be 18 or over)
The Free plan covers chat on web, desktop and mobile, web search, file creation and Artifacts. Usage limits reset on a rolling five-hour window and depend on message length and features used. Paid plans give more usage.
Steps
- 1.Open claude.ai (or see the plans at claude.com/pricing).
- 2.Sign up with your email or Google account and confirm your email.
- 3.Confirm you are 18 or over and accept the terms.
- 4.Type your question in the message box.
- Long conversations and large files use up your limit faster. Start a new chat for a new topic.
- Do not paste personal data or confidential work files.
Open Claudeclaude.com - 03Free with limits
Google Gemini
Google, in the browser
- Runs on
- Any modern web browser, plus Android and iOS apps
- Account
- A free Google account
Free with a Google account, including a Flash model, limited access to the Pro model, image generation, Deep Research and Gems. Paid Google AI plans give higher limits. Some features require you to be 18 or over.
Steps
- 1.Open gemini.google.com.
- 2.Sign in with your Google account.
- 3.Accept the terms the first time you use it.
- 4.Type your question or upload a file in the prompt box.
- Use a personal Google account. Work or school accounts depend on your administrator's settings.
Open Google Geminigemini.google.com
Optional
Useful, not needed to finish the course.
- 04Free
HubSpot Free CRM
HubSpot, in the browser
- Runs on
- Any modern web browser, plus mobile apps
- Account
- A free HubSpot account (no credit card)
Free with no expiry date and no credit card. The free plan includes up to 2 users and 1,000 contacts, contact management, deal pipelines and reporting dashboards. Paid tiers add more features.
Steps
- 1.Open hubspot.com/products/crm and click Get started free.
- 2.Create your account with your email or Google account.
- 3.Answer the short set-up questions about your business.
- 4.Import or add a few test contacts and create a deal pipeline.
- Use made-up test contacts for coursework, not real customer data.
Open HubSpot Free CRMhubspot.com
Checked against each maker's own page on 27 September 2026. Trial lengths and editions change; the maker's page is the final word.
AI for Digital Marketing and Social Media at a glance
AI for Digital Marketing and Social Media is a free, self-paced online course from EDWartens for digital marketers, marketing students and business owners. It has 9 modules and 4h 40m of video lessons by Grow with Google, HubSpot, HubSpot Marketing, with written notes and worked problems, a practical project with a document pack and a 15-question final assessment (pass mark 60%). Learning is free with an account; an optional certificate with a public verification code is issued when you pass. Last updated 27 September 2026.
All course factsHide course facts
- Price
- Free, for good. No trial, no card. The only paid item is the optional certificate, a small one-off fee.
- Who it is for
- Digital marketers, marketing students and business owners
- Format
- 9 self-paced modules, 4h 40m of video, written notes, a practice task per module and one final assessment.
- Level
- Beginner. Beginner. No marketing background needed; if you already work in marketing, the AI modules will be the new part.
- Brand
- Vendor-neutral
- Software
- A free account on ChatGPT, Claude or Gemini; a free HubSpot account is optional. Nothing to install.
- Hardware
- Any computer or phone with a browser.
- Certificate
- Optional EDWartens Certificate of Completion, verifiable by code. Not a vendor credential.
- Video lessons by
- Grow with Google, HubSpot, HubSpot Marketing (independent creators, credited below)
- Language
- English
- Last updated
- 27 September 2026
A shareable EDWartens certificate
Finish every module and pass the final assessment, and the optional EDWartens certificate is yours. It carries a unique verification code on a public page anyone can check, so it stands up when a recruiter looks it up. See it below.
The course itself stays free whether or not you ever buy one.
Stuck? Ask a practising engineer
A free course usually means a comment section and hope. This one does not. Every module has an Ask-your-trainer panel that reaches the same engineers who teach our paid programme: people who commission panels for a living, not moderators.
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PLC programming 路 FreeSiemens TIA PortalFrom zero electrical knowledge to a working, simulated S7-1200 program, for nothing.
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PLC programming 路 FreeTIA Portal: Build a MachineOne machine, start to finish. Take a bottle filling line from a written specification and an I/O list to a structured S7-1200 program with a fill station, a capper, a reject sorter and an operator screen with alarms, then test it against a written record and archive it for hand-over. The lessons are the reference; the machine is yours, and it is what you submit.More free courses: Free AI courses for professionals 路 Free AI marketing courses
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Reviews here are written only by learners who have finished every module of AI for Digital Marketing and Social Media, and they are published exactly as written. Finish the course and yours will be the first.
Common questions
Do I need marketing experience?
No. The course starts from what digital marketers do and the customer journey, and builds up to AI tools and measurement.
Is this Google's Digital Marketing Certificate?
No. It uses lessons Google and HubSpot publish free on YouTube, credited on each module, and neither company is affiliated with EDWartens. EDWartens wrote the notes, practice, project and assessments and issues its own certificate.
Which AI tools do I need?
A free account on ChatGPT, Claude or Gemini is enough. A free HubSpot account is optional for the email and campaign exercises.
Will AI-written content hurt my search rankings?
Not because it is AI-written. Search engines reward helpful, reliable content however it is made, and penalise mass-produced pages made to manipulate rankings. The course shows how to use AI for research and drafts and add the experience that makes a page worth ranking.
How long does the AI for Digital Marketing and Social Media course take?
About 8 hours of video lessons and study across nine modules, plus about 8 hours if you do the optional launch-campaign project. The course plan spreads it over about four weeks, at your own pace.
What will I be able to do after it?
Plan a small campaign from the funnel to the numbers: brief AI tools and edit their drafts, write pages for classic and AI search, set a target CPA from your margin, run social and email with consent, and report results against goals. The project gives you a complete campaign pack to show.
Is the AI for Digital Marketing and Social Media course really free?
Yes. Every module, the notes, the project and the final assessment. The only paid item is the certificate, if you want it.
What certificate does the AI for Digital Marketing and Social Media course give?
An EDWartens Certificate of Completion, issued when you pass the final assessment, with a number anyone can verify on our site. It is not a Google or HubSpot certification.
What you walk away with
Your certificate for AI for Digital Marketing and Social Media
Finish the course, pass the final, and this is the document with your name on it.
Verifiable by anyone
Adds to LinkedIn in one click
QR code on the certificate
Names what you can do
A permanent link
Earned, not attended
Learning is free. The certificate is optional.
Add it now and pay only when you have finished the course, or come back for it later. One-off, US$23.99, with a receipt.
Issued by EDWartens, the training division of Wartens, as a Certificate of Completion for this self-paced course. Sold by Wartens Ltd (England and Wales). It is not a vendor certification, a university award or a CPD-accredited activity, and it does not certify competence on live equipment. Delivered electronically; see the refund policy.
Credits
Who made the video lessons
The video lessons in this course were created by the people below, not by EDWartens. Every lesson streams from its creator's own YouTube channel; EDWartens neither hosts nor sells that footage, and the creators are not affiliated with EDWartens and do not endorse this course. What EDWartens wrote is the study plan, the notes, the practice tasks and the assessments.
- Grow with Googlethe Google Digital Marketing and E-commerce Certificate lessons on the funnel, SEO, search and display ads, social media, email and measurement
- HubSpotthe HubSpot AI lessons on AI content tools, AI email writing, AI search visibility, campaign assistants and talking to your data
- HubSpot Marketingshort lessons on marketing trends and using ChatGPT for SEO
If you are one of these creators and would like a lesson removed or credited differently, write to info@wartens.com.